Hi, I'm Oscar, the designer behind Blau.
I've been working in design for over fifteen years, the last five at one of the most widely used visual collaboration tools in the world. That work has taught me a lot about how people think, create and communicate. But it's also made me want to do something completely different: physical objects, built around a concept, that exist beyond a screen. Blau came from that.
The idea is simple: every piece starts with a real concept. Not a trend, not whatever's working this season. Ideas that have been worth thinking about for decades. The Bauhaus, the Japanese notion of Ma, architecture as a way of understanding space. If the design says something when you look at it, it's because there was something behind it before the t-shirt existed.
Everything is hand screen-printed in small runs, on organic cotton. There are no seasonal collections: a piece comes out when it's ready. Which means what you buy today won't feel outdated next month.
Blau means blue, after the sky and sea of Ibiza, where I'm from.
If you have any questions or just want to say hi, reach out at info@blauatelier.com or on Instagram at @blaublauatelier.
The concepts
Bauhaus I バウハウス
Bauhaus is a term created by the German architect Walter Gropius, founder of the Bauhaus School in 1919. It is a combination of two German words: "bau," meaning to build, and "haus," meaning house: to build a house.
The idea of building a house, based on the aesthetics and functionality of Bauhaus, aims to merge the beauty of design and materials with their utility, creating spaces where each form and element serves a specific function.
On the other side of the world, Japanese architecture was already creating spaces where simplicity and a connection to the environment were essential. Both seek to create places that are more than just spaces; they aim to become experiences.
Ma I 間
In Japanese architecture, Ma (間) refers to the intermediate space or void that exists between two elements. This concept is not simply an insignificant "gap" but an essential component that defines the relationship and harmony between objects, structures, and the environment.
Ma in architecture is fundamental for creating balance and a fluid spatial experience. It is not just about the physical measurement of space, but about how that space is perceived and how it invites interaction, contemplation, and movement. It is a space that allows for breathing between elements, where the absence of forms is just as significant as their presence.
Ma Print
Ma T-shirt
Path to Blau | 蒼への道
Conceptual representation of a pagoda, a structure that explores transcendence, the passage from the physical to the intangible. Each level marks a stage in that ascent:
安定の礎 (Ante no ishizue) → The foundation of stability.
大地に立つ (Daichi ni tatsu) → Standing upon the earth.
風を感じる (Kaze o kanjiru) → Feeling the wind.
高みを目指す (Takami o mezasu) → Striving for height.
天に届く (Ten ni todoku) → Reaching the sky.
At the top stands 蒼 (ao), the deep blue, the point of transcendence.
Inspired by the Metabolist vision of living architecture, Path to Blau reflects a personal journey: the introspective ascent as a way to reach the blue. To reach Blau.
Path to Blau Print
Kampai | 乾杯
KAMPAI comes from how we naturally pronounce kanpai (乾杯), the Japanese word meaning “empty the glass” (Or how we would say "Cheers"). The kanji 乾 (to empty) and 杯 (cup) evoke the gesture of finishing a drink together: a small ritual to celebrate the moment and the people around you.
Sake & Co brings sake directly from Japan, selecting bottles rooted in craft and tradition. In Ibiza, these brews find a new home alongside the island’s light, its gastronomy, and the Mediterranean table.
Montse Galbany’s illustration honors this meeting, imagined on a blue island where landscapes, flavors, and culture come together.
Kampai T-shirt
Kampai Tote Bag